Copywriting Bullet Guides

Clear and concise guides in a portable format. Information is displayed in an easy-to-read layout with helpful images and tables. Bullet Guides include all you need to know about a subject in a nutshell. Get right to the point without wading through loads of unnecessary information.Open this book and you will… – Compose great copy – Engage your audience – Convince and persuade – Build brilliant salesLearn the rules of copywriting:– Audience, medium and message– Make every word count– Make sure there’s something for everyone– Tell the truth softly– Back up all that you write– Tell a good story– What to do if you make a mistak